Sampo Bank is now Danske Bank

November 15, 2012

Danske Bank Group is using the same name in every country
Sampo Bank is now Danske Bank

Sampo Bank, which has been a part of the Danske Bank Group since 2007, is now called Danske Bank. As of today, the leading Nordic financial services organisation Danske Bank will operate under the same name in each of its 15 market areas.

The further deepening of Nordic co-operation allows the Group’s international know-how to be utilised regardless of geographical boundaries. Finnish customers from retail customers to major corporations will also benefit from this.

- The new shared name will strengthen our identity as a part of a large and well-established Nordic financial services organisation. We believe that our customers in the Northern European countries have very similar needs, and in this way we can guarantee that they will receive the best possible products and services also in the future, says Kenneth Kaarnimo, Head of Country.

The names of the Group’s banks in Norway, Ireland, Northern Ireland, Latvia, Lithuania and Estonia were also changed today. In Sweden, the Danske Bank name was already adopted last year. The bank’s new logos and illuminated signs in towns and cities in Finland will go up over the next week.

Just like its predecessor Sampo Bank plc, Danske Bank Plc will continue to operate as a Finnish subsidiary of the Danske Bank Group.

Changing environment – New Standards
The unstable economic environment, globalisation and technological development also have a substantial impact on the financial industry. In addition to adopting a shared name, Danske Bank has also updated its strategy to address these changes.

The bank’s New Standards strategy is focusing on helping its customers to manage their banking matters even more quickly and effortlessly, as eBanking has become the most popular service channel. Over 40 per cent of Danske Bank customers already use mobile or tablet banking services.

- The world has changed, and so we must also change. In the future, we will be offering for example more online meetings that will allow our retail customers to contact our experts without having to visit a bank branch. They will gain access to know-how in all parts of our network from their homes, Kaarnimo says.

For additional information on the name change and the new strategy, please visit the bank’s new website

For further information, please contact:
Kenneth Kaarnimo, Head of Country, Danske Bank, tel. +358 (0)10 546 8319
Timo J. Anttila, Head of Communications, Danske Bank, tel. +358 (0)400 508 540